DIA Snack Maniac Gourmet Potato Chips

DIA Snack Maniac! is a private label brand belonging to the Spanish supermarket chain DIA. These Gourmet 'extra crujientes' (extra crunchy) potato chips are part of their premium snack range specifically developed for the Iberian market.

Typically, DIA sources its potato snacks from local Spanish manufacturers such as Celigüeta or Fritoper to ensure freshness and support regional production. As a private label, the ultimate ownership lies with Distribuidora Internacional de Alimentación, S.A. (DIA Group), which is headquartered in Las Rozas, Madrid, Spain, and operates thousands of stores across several countries.