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Taurus is a hallmark of Spanish industrial history, founded in 1962 by Francesc Betriu and Jordi Escaler in Oliana, Spain. The brand originally focused on manufacturing coffee grinders and hair dryers, quickly expanding into a wide range of small domestic appliances like the fan heater shown in the image.
Today, Taurus is the flagship brand of the Taurus Group (Grup Taurus), a multinational corporation that has grown through the acquisition of various international brands. While the brand remains deeply rooted in its Spanish heritage with its headquarters and R&D centers located in Catalonia, the majority of its large-scale manufacturing for consumer electronics and heaters has shifted to global production hubs, primarily in China, to maintain competitive global pricing. The group operates across all continents and continues to be a leader in the European home appliance market.
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