25hours Hotels

25hours Hotels is a distinctive lifestyle hospitality brand founded in Germany in 2005. The brand is known for its quirky, design-led 'You know one, you know none' philosophy, ensuring that every hotel in its portfolio has a unique personality tailored to its urban location. Since its inception in Hamburg, the brand has expanded across major European cities and into the Middle East.

In 2016, the global hospitality giant Accor acquired a 30% stake in the company, later moving toward full ownership through its lifestyle joint venture. Today, 25hours Hotels is a core part of Ennismore, a global collective of lifestyle brands in which Accor holds a majority stake. This ownership structure allows the brand to maintain its creative independence while benefiting from the massive distribution and operational network of the world's leading hospitality groups.