Lay's Potato Chips (PepsiCo)

Lay's is one of the world's most iconic snack brands, originally founded in the United States in the 1930s. The brand was created by Herman Lay, who started his journey as a traveling salesman before acquiring a snack food manufacturer in Nashville, Tennessee. In 1961, H.W. Lay & Loring, Co. merged with Frito Chemical Company to form Frito-Lay, Inc., which later merged with Pepsi-Cola to create PepsiCo in 1965.

Today, Lay's is a global powerhouse under the ultimate ownership of PepsiCo, Inc., headquartered in Purchase, New York. In Spain and Portugal, the brand is managed through local entities like PepsiCo Foods A.I.E. and Matutano. For the Iberian market, production is largely concentrated in Spain, particularly at facilities in Burgos, ensuring that products are manufactured close to their primary markets while maintaining global quality standards.