Aroma Natural personal care

Aroma Natural is a well-established brand originating from Bulgaria, specializing in nature-inspired personal care products including shampoos, soaps, and skincare. The brand is deeply rooted in Bulgarian expertise in essential oils and natural extracts.

Manufacturing takes place in Bulgaria at specialized facilities that adhere to international quality standards. The brand focuses on combining traditional herbal knowledge with modern cosmetic science to provide affordable personal care solutions.

Aroma is owned by Aroma AD, which remains one of the leading cosmetic manufacturers in the Balkan region. The company has a long history dating back to 1924, maintaining its position as a significant player in the European personal care market while exporting to numerous countries worldwide.