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Rügenwalder Mühle is a prominent German food brand with a history dating back to 1834. Originally famous for its traditional meat products, particularly its Teewurst, the company pivoted significantly in recent years to become a leader in the meat-alternative market. The Vegane Mühlen Salami shown in the image is part of their popular plant-based range, developed to cater to the growing demand for vegan and vegetarian diets.
While the brand was a family-owned enterprise for seven generations, a major transition occurred in 2024 when the Pfeifer & Langen group acquired a majority stake. This move integrated Rügenwalder Mühle into a larger portfolio that includes other well-known brands like Intersnack. Despite the change in ownership, the brand maintains its headquarters and primary production facilities in Bad Zwischenahn, Germany, preserving its regional identity while scaling its plant-based innovation.
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