Sanft & Sicher Toilet Paper

Sanft & Sicher is the flagship private label brand for toilet paper and hygiene paper products owned by the German drugstore chain dm-drogerie markt. The brand's origin is rooted in Germany, specifically designed to offer high-quality, sustainable hygiene solutions to European consumers.

Manufacturing primarily takes place in Germany and within the European Union to minimize transportation distances and ensure adherence to strict environmental standards, such as the FSC certification for sustainable forestry. As a private label, it does not have a separate corporate headquarters but is managed directly under the dm-drogerie markt group.

The ultimate owner is dm-drogerie markt GmbH & Co. KG, headquartered in Karlsruhe, Germany. The brand has grown to be a market leader in the hygiene sector within the DACH region and Eastern Europe, focusing on skin compatibility and environmental responsibility through innovations like recycled paper options and plastic-free packaging.