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Alpro is a pioneering European brand specializing in plant-based food and drink products. This Barista Vanilla Flavour beverage is specifically formulated for professional and home coffee preparation, designed to froth like dairy milk while providing a distinct vanilla profile using a blend of oat and soya bases.
Originally founded in Belgium in 1980 by the Vandemoortele Group, Alpro has become a market leader in the dairy alternative sector across Europe. The brand emphasizes sustainability by sourcing many of its ingredients, such as oats, from within Europe to minimize the environmental footprint. Manufacturing occurs across several specialized facilities in countries like Belgium, France, and the United Kingdom to meet regional demand.
Since 2017, Alpro has been part of Danone, following Danone's acquisition of the American company WhiteWave Foods. This transition integrated Alpro into one of the world's largest food and beverage portfolios, focusing heavily on health-oriented and plant-based categories. Danone continues to manage the brand as a key component of its international growth strategy in the vegan and vegetarian market.
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