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ProPud is a leading Swedish brand specialized in functional health foods and protein-rich snacks. The brand was founded in 2015 by Assan Njie, a former top-ranked MMA fighter who sought to create convenient, ready-to-eat protein options for active lifestyles.
While the brand is deeply rooted in Sweden, its products are manufactured in advanced facilities across Europe. Specifically, ProPud milkshakes are primarily produced in Austria and Germany, utilizing high-quality local milk from those regions. This is due to the specialized production requirements needed to achieve the long shelf-life and creamy texture without the use of added sugars. The brand remains under the ownership of NJIE Group AB, which continues to manage its development from its headquarters in Mölndal, Sweden.
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