Aussie SOS Supercharged Hydration Hair & Scalp Mask

Aussie is a prominent hair care brand that, despite its name and kangaroo logo, has its roots in the United States. It was founded in 1979 by American entrepreneur Tom Redmond following a trip to Australia, where he was inspired by the local flora and unique botanical ingredients. The brand quickly gained popularity with its signature '3 Minute Miracle' conditioner and distinctive purple packaging.

While the brand markets itself with a strong Australian identity and incorporates Australian superfoods like macadamia nut oil and avocado into its formulas, the products are not actually manufactured in Australia. For the European and UK markets, production typically takes place in France. The brand has undergone several ownership changes over the decades; it was sold to Bristol-Myers Squibb in 1997 before being acquired in 2003 by the American multinational consumer goods corporation Procter & Gamble (P&G). Today, Aussie remains a key part of P&G's global beauty portfolio, managed from its headquarters in Cincinnati, Ohio.