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Du darfst is a well-known German food brand founded in 1973 by Unilever as a pioneer in the 'light' or low-calorie food segment. The brand was specifically designed to offer reduced-fat alternatives for popular German staples such as sausage, cheese, and margarine.
In 2017, Unilever sold the Du darfst brand to the German company Die Frische Thüringer GmbH, a subsidiary of the larger meat industry group, Tönnies Holding. The product in the image, a thin-sliced 'Hauchfein' Baguette-Salami, is manufactured in Germany, typically at facilities associated with the Tönnies Group in Rheda-Wiedenbrück. As of 2026, the brand remains under the ownership of Tönnies Holding, which is one of the largest meat processing companies in Europe.
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