Lidl Maribel Strawberry Jam

This product is a 650g jar of strawberry jam sold under the Maribel brand, which is a private label owned by the German discount retailer Lidl. The nutritional profile visible in the image—showing 737 kJ (174 kcal), 42g of carbohydrates (40.3g of which are sugars), and 1.6g of fiber per 100g—precisely matches the standard strawberry jam formula produced for Lidl in the Spanish market.

While Lidl is a German company, its private-label products are often manufactured by regional suppliers to ensure freshness and reduce logistics costs. In Spain, Lidl typically partners with major local food manufacturers like Helios or Cidacos to produce their preserves. The label 'Envasado en España' (Packaged in Spain) confirms its local production origin for the Iberian market.

The brand Maribel itself was created by Lidl to offer high-quality fruit-based spreads and preserves. As of 2026, the brand remains an integral part of Lidl's global private-label portfolio, which is managed centrally from their headquarters in Neckarsulm, Germany.