Maribel 100% Pindakaas Naturel

Maribel 100% Pindakaas Naturel is a private label peanut butter brand sold exclusively within the Lidl supermarket network. The product focuses on simplicity, containing only peanuts without added oils, sugars, or salt. As a house brand for Lidl, it represents the retailer's commitment to providing high-quality staple foods at competitive prices.

The brand Maribel originated in Germany as part of Lidl's strategy to create distinct identities for its various product lines. While the brand is German in origin, the peanuts are sourced from major global peanut-growing regions and processed in facilities across Europe, depending on the specific supply chain for the regional market.

Ultimately, the brand is owned by the Schwarz Group, a multinational retail conglomerate. The Schwarz Group is one of the largest retailers in the world, managing both Lidl and the Kaufland hypermarket chain. Their operations are centered in Neckarsulm, Germany, where they oversee a massive global distribution and private label manufacturing network.