Elmex Dual Protective Shield toothpaste

Elmex is a renowned oral care brand with deep roots in Swiss dental science. Originally developed in 1962 by the GABA Group (Goldene Apotheke Basel), the brand pioneered the use of Amine Fluoride (AmF) to combat tooth decay, a technology that remains a cornerstone of its formula today. The 'Dual Protective Shield' (F+Ca) variant specifically emphasizes the combination of fluoride and calcium to remineralize enamel and provide a long-lasting defense against acid attacks.

While the brand's heritage is Swiss, its ownership transitioned to the American multinational Colgate-Palmolive in 2004. Today, Elmex is a global brand with manufacturing occurring in multiple locations to serve different regional markets. Products found in Europe, including the Netherlands, are often produced in countries like Poland or Germany, where Colgate-Palmolive and its subsidiary CP GABA GmbH maintain significant production facilities. Despite the shift in ownership and global production, Elmex maintains its reputation for pharmaceutical-grade quality and is frequently recommended by dental professionals across Europe.