Odorex Marine Fresh Deodorant Roller

Odorex is a well-established brand in the Dutch personal care market, having introduced its first deodorant in the Netherlands in 1934. The brand is known for its wide range of products including sprays, rollers, and specialized 'Extra Dry' solutions. The Marine Fresh variety is a popular unisex anti-transpirant that provides 48-hour protection and is formulated to be vegan and alcohol-free.

Historically, the brand was part of the Dutch company Royal Sanders, which has its roots in Vlijmen. In 2018, the British investment firm 3i acquired a majority stake in Royal Sanders from the Dutch investor Egeria. As of 2026, the brand remains under the ultimate ownership of 3i Group plc, a leading international investment manager headquartered in London. Despite the international ownership, the manufacturing and brand heritage remain deeply tied to its Dutch origins, with primary production facilities still located in Vlijmen, Netherlands.