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elkos DentaMax is a specialized dental care line under the elkos brand, which is a private label (own brand) of the German retail giant EDEKA. Originally founded in Germany, the brand was created to provide consumers with high-quality personal care and hygiene products at competitive prices.
The manufacturing of elkos DentaMax toothpaste typically occurs within Germany, leveraging local production facilities to maintain strict quality standards. As a private label, the brand is owned and managed by the EDEKA Zentrale Stiftung & Co. KG, headquartered in Hamburg. EDEKA is Germany's largest supermarket corporation, operating as a cooperative of independent retailers. This ownership structure ensures that the product is distributed exclusively through EDEKA Group outlets, including Netto Marken-Discount and various regional EDEKA markets.
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