Frisse Duik Bright IPA 0,3%

Frisse Duik is a distinctive low-alcohol beer brand designed to capture the refreshing experience of a 'fresh dive.' This specific 'Bright IPA' variant offers a hoppy profile with only 0.3% alcohol, catering to the growing market for craft-style non-alcoholic beverages.

The brand is a private label product specifically developed for and owned by Albert Heijn, the largest supermarket chain in the Netherlands. Because it is a private label, it is brewed within the Netherlands under contract, typically at independent breweries that specialize in craft and non-alcoholic techniques to meet Albert Heijn's quality standards.

As part of the Ahold Delhaize portfolio, Frisse Duik represents the retailer's strategy to offer premium, lifestyle-oriented house brands that compete directly with independent craft breweries. The brand's identity is deeply rooted in Dutch consumer culture, focusing on accessibility and the popularity of IPAs in the regional market.