BOB Blandsaft Svartvinbär

BOB is one of Sweden's most iconic and beloved brands for fruit-based products. The brand was founded in 1948 in Kumla, Sweden, by Aktiebolaget Corona (which later changed its name to BOB Industrier AB). The name 'BOB' is an acronym for 'Billigt Och Bra' (Cheap and Good), reflecting its original mission to provide affordable quality products to Swedish households. The product shown is Svartvinbär (Blackcurrant) blandsaft, a concentrated beverage designed to be diluted with water.

Today, the BOB brand is owned and managed by Orkla Foods Sverige, part of the Norwegian Orkla Group. Most BOB products, including their juices and jams, are still produced in Sweden, primarily at the facility in Kumla where the brand began. This facility is a cornerstone of Swedish food production, maintaining a long heritage of processing berries and fruits for the Nordic market.