Define Weightless Shine Shampoo

Brand History and Origin

Define is a prominent hair care brand established in Norway specifically to meet the needs of Scandinavian hair types. The brand was developed in close collaboration with professional Scandinavian hairstylists, focusing on high-quality ingredients that provide salon-like results for retail consumers. Since its launch, it has become one of the leading hair care brands in the Norwegian market.

Manufacturing and Ownership

While the brand is deeply rooted in Norwegian hair care tradition, the manufacturing of the Define range typically takes place in Sweden to leverage regional production efficiencies within the Nordics. The brand is owned by Orkla, a major Nordic industrial conglomerate. Orkla manages the brand through its Orkla Home and Personal Care division.

Market Position

Define remains a staple in Norwegian grocery stores and pharmacies, known for its specialized formulas such as the Weightless Shine series shown here, which utilizes hyaluronic acid. The brand continues to be headquartered in Oslo under the Orkla umbrella, maintaining its status as a local favorite with professional-grade formulations.