Simply Choice facial tissues

Simply Choice is a private label brand primarily associated with Ahold Delhaize, a global grocery retail group. This brand focuses on providing affordable household and personal care essentials, such as the 2-ply facial tissues shown in the image. Manufacturing for such private labels often takes place across multiple countries depending on the regional distribution center, primarily within the European Union to serve markets like Belgium, the Netherlands, and Luxembourg.

The brand was developed by the Delhaize Group in Belgium to cater to budget-conscious consumers. Following the 2016 merger between Ahold and Delhaize, the brand fell under the umbrella of Ahold Delhaize, which is headquartered in the Netherlands. The company operates a vast network of supermarkets worldwide and manages various house brands focused on quality and value.