Slazenger sports equipment and apparel

Slazenger is one of the world's oldest and most established sporting goods brands, with a history dating back to the late 19th century. Originally founded in the United Kingdom, the brand became synonymous with high-quality racket sports equipment, most notably as the long-standing official tennis ball supplier for the Wimbledon Championships.

Over the decades, Slazenger's product line expanded from tennis and cricket to include golf, hockey, and a wide range of athletic apparel and footwear. While the brand originated as a premium British manufacturer, its ownership has shifted through several major corporate hands as the global sporting goods market consolidated.

Today, the brand is part of the Frasers Group portfolio. Consequently, manufacturing is no longer centralized in the UK but is distributed across a global supply chain, with significant production occurring in Asia to serve international markets. The brand continues to maintain its heritage image while focusing on accessible sports gear and lifestyle fashion.