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Lieblings Premium Direktsaft is a high-quality, naturally cloudy apple juice primarily sold in German retail markets. The brand 'Lieblings' is a private label brand owned by Netto Marken-Discount, which is a major subsidiary of the EDEKA Group, one of Germany's largest supermarket corporations.
The product is categorized as 'Direktsaft' (direct juice), meaning it is pressed directly from apples without being made from concentrate. The manufacturing and bottling typically take place in Germany, utilizing regional apple harvests to maintain freshness and sustainability. As a private label, the production is often contracted to specialized German beverage manufacturers who comply with strict quality standards set by the EDEKA Group.
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