Simply Choice pocket tissues

Simply Choice is a private label brand primarily associated with Action, a prominent European international discount store chain. The brand offers a variety of everyday personal care and household hygiene products, such as the 4-ply pocket tissues featured in the image. These products are designed to provide essential quality at a budget-friendly price point, catering to the value-conscious consumer base that frequents Action stores across Europe.

Ownership of the brand resides with Action, which was founded in 1993 in Enkhuizen, Netherlands. Since its inception, Action has grown into a massive retail operation with thousands of locations across countries like the Netherlands, Belgium, Germany, France, and Poland. While the brand originates from the Netherlands, the majority ownership of the parent company, Action, is held by the British private equity firm 3i Group plc, which acquired a controlling stake in 2011.

Manufacturing for Simply Choice products typically occurs in multiple countries, as private label retailers often source from various specialized global suppliers to maintain low costs and high volume. The packaging for these tissues often features multilingual labeling, reflecting the brand's wide distribution across the European market.