ICA I love eco Ekologiska Plommon Soft

ICA I love eco Ekologiska Plommon Soft is a premium organic snack consisting of sun-dried plums known for their extra soft and creamy texture. The product is part of ICA's dedicated organic line, 'I love eco,' which focuses on sustainable and environmentally friendly food options.

While the plums themselves are sourced from various organic farms in South America, the USA, or the EU depending on the season, the final processing and packaging are primarily carried out in Turkey by specialized suppliers like Ceres Gida.

The brand is owned by ICA Gruppen AB, a cornerstone of the Swedish retail market founded in 1938. Since its delisting from the stock exchange in 2022, ICA Gruppen has been a privately held company. It is currently owned by ICA-handlarnas Förbund (the Association of ICA Retailers), which holds a majority stake of 87%, and the pension fund AMF, which holds 13%. This ownership structure ensures that the brand remains deeply rooted in the Swedish cooperative retail model.