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ISANA is a well-known private label brand belonging to the German drugstore giant Rossmann. Originally launched in the late 1990s as part of Rossmann's strategy to provide high-quality yet affordable personal care products, ISANA has grown to become one of the most recognizable skin and hair care brands in Germany and throughout Central and Eastern Europe.
The brand's production is primarily centered in Germany, adhering to strict European quality standards. This specific hand cream features a formulation with Q10 and Vitamin C, designed to provide intensive care and protect the skin barrier. As a private label, the brand is owned and managed by Dirk Rossmann GmbH, which remains a family-controlled business with a significant minority stake held by the Hong Kong-based A.S. Watson Group.
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