Level Selected Tobaccos Red cigarettes

Level is a well-established Swedish cigarette brand that was first introduced to the market in 2001. It was originally launched by JTI Sweden, a subsidiary of Japan Tobacco International (JTI), as a budget-friendly alternative to premium brands, quickly becoming a staple in the Swedish tobacco landscape. The brand is known for its value-oriented positioning and is available in several variants, including 'Red' for a full-flavored experience and 'Silver' for a lighter option.

While the brand has its roots and primary manufacturing base in Sweden, its reach has expanded to other Northern and Eastern European markets such as Norway, Denmark, and Poland. The ultimate ownership of the brand lies with Japan Tobacco Inc., a global industry leader headquartered in Tokyo. In Sweden, the brand is managed through JTI Sweden, which also oversees other heritage brands and distributes international labels like Winston and Camel. The packaging features prominent health warnings in Swedish, reflecting local regulatory requirements for tobacco products sold in the region.