Flora ProActiv plant-based spread

Flora ProActiv is a well-known functional food brand specializing in plant-based spreads designed to help reduce cholesterol. The product shown in the image is a vegan-certified spread containing added plant sterols (phytosterols), which are clinically proven to lower blood cholesterol levels by partially blocking its absorption in the gut.

The brand was originally developed by the Anglo-Dutch multinational Unilever. However, in 2018, Unilever sold its spreads division to KKR, leading to the creation of Upfield. Upfield is now the world's leading producer of plant-based spreads and cheeses. In 2024, the company underwent a corporate rebranding to Flora Food Group. While the product is managed by Upfield Spain S.L.U. in the local market (headquartered in Barcelona), manufacturing takes place across various global facilities depending on the specific regional supply chain. The brand remains a leader in the heart-health category, frequently endorsed by medical foundations due to its high Omega-3 and Omega-6 content and its efficacy in cholesterol management.