Bjorg Muesli Sans Sucres Ajoutés

Bjorg is a pioneering brand in the organic food sector, founded in 1988 by Robert Bonneterre near Lyon, France. The brand was established with the mission of making organic products accessible to a wider audience through conventional supermarkets. Historically owned by the Dutch group Wessanen (which was renamed Ecotone in 2020), the brand effectively returned to its French roots in 2020 when the parent company moved its global headquarters to Saint-Genis-Laval, near Lyon.

While the brand is quintessentially French in its identity and management, its products are manufactured across various specialized European facilities. Specifically, this Muesli variant is produced in Germany, where Ecotone operates specialized cereal production centers. Today, Bjorg is part of the Ecotone group, which is currently the highest-scoring B Corp multinational food business in the world, emphasizing biodiversity and sustainable plant-based nutrition.