Pikok Mortadela z olivami

Pikok is a well-known private label brand belonging to the German retail giant Lidl. This specific product, Mortadela z olivami (Mortadella with olives), is manufactured for Lidl by PIK Vrbovec plus d.o.o., a leading Croatian meat processing company based in Vrbovec. PIK Vrbovec has a history dating back to 1938 and is a dominant player in the Southeast European meat market.

While Pikok is a brand used by Lidl across various European markets, the production is often localized or outsourced to established regional manufacturers like PIK Vrbovec to ensure quality and meet regional taste preferences. The product is primarily sold in Lidl supermarkets across Slovenia and Croatia, reflecting a supply chain strategy that leverages local industrial expertise.

The ultimate ownership of the manufacturer, PIK Vrbovec plus d.o.o., lies with the Fortenova Group, a major food and retail conglomerate headquartered in Zagreb, Croatia. Fortenova Group was formed as the successor to the former Agrokor conglomerate and operates a wide portfolio of agriculture, food production, and retail businesses throughout the Balkan region.