Pantene Pro-V Active Nutri-Plex Lisci Effetto Seta 3 in 1

Pantene is a globally recognized hair care brand that originated in Europe during the 1940s. It was founded by Swiss scientists at the pharmaceutical company Hoffmann-La Roche, who discovered the restorative properties of Provitamin B5 (Panthenol) for hair health. The brand was officially launched in 1947 and initially targeted the European premium market before expanding internationally.

In 1985, Pantene was acquired by Richardson-Vicks, which was subsequently purchased by the American multinational Procter & Gamble (P&G) later that same year. Under P&G's ownership, Pantene transitioned from a niche salon brand to a mass-market leader, fueled by the 1990s 'Pro-V' formula relaunch. Today, the brand's ultimate owner remains Procter & Gamble, headquartered in Cincinnati, Ohio. Manufacturing for Pantene products is distributed across various global facilities, including major sites in Romania, Thailand, Mexico, and France, to serve different regional markets.