Asda Protect After Sun Spray

Asda Protect is a specialized suncare brand developed for and sold by Asda, one of the United Kingdom's major supermarket chains. Originally established in 1949, Asda has long provided value-oriented personal care products under its private label brands. The Asda Protect After Sun Spray is specifically formulated to soothe and rehydrate skin after sun exposure, featuring ingredients like Aloe Vera and a non-greasy, 24-hour moisturizing formula.

While the brand is rooted in the British retail landscape, its products are often manufactured by specialized cosmetic partners in Germany. This allows Asda to provide high-quality, dermatologically accredited products that meet European safety standards. The brand identity is deeply tied to Asda’s heritage of affordability and accessibility for UK consumers.

As of early 2026, the brand remains under the ownership of Asda Stores Limited. The company is majority-owned by the private equity firm TDR Capital, which increased its stake to 67.5% in 2024. Minority shares are held by Mohsin Issa (22.5%) and the American retail giant Walmart (10%). Despite shifts in corporate ownership, the brand continues to be a staple in Asda’s health and beauty aisles across the United Kingdom.