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Licor del Polo is a historic Spanish oral care brand with a legacy dating back to 1876. It was founded in Bilbao by Salustiano de Orive, a pharmacy student who developed a herbal mouthwash (elixir) to treat toothaches and improve hygiene. The name 'Licor del Polo' allegedly stems from a promise to a classmate nicknamed 'Polo' and the inclusion of ingredients used in polar regions to combat scurvy.
In 1992, the brand revolutionized the Spanish market by launching the first '2in1' product, combining toothpaste and mouthwash in a single gel bottle, which remains its most iconic format. While long associated with the German multinational Henkel, which acquired it in the early 1990s, the brand's ownership transitioned in late 2022. It is now owned by Katjes International through its subsidiary Bübchen Bodycare GmbH. Production typically occurs across various European facilities to serve its primary market in Spain and southern Europe.
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