yfood Fruity Peach drink

yfood is a prominent brand specializing in nutritionally complete meal replacement drinks designed for modern, busy lifestyles. Founded in 2017 by Ben Kühn and Noël Bollmann, the brand gained significant popularity following its appearance on the German version of 'Shark Tank' (Die Höhle der Löwen).

The Fruity Peach variant shown is part of their liquid meal lineup, which aims to provide a balanced ratio of macronutrients (carbohydrates, protein, and fat) along with essential vitamins and minerals. While the brand originated in Munich, Germany, manufacturing is distributed across central Europe to maintain supply chains in the DACH region.

In early 2023, the brand underwent a significant ownership shift when Nestlé acquired a minority stake, becoming a strategic partner and eventually the ultimate owner/controlling entity. This partnership has helped the brand expand its distribution network across Europe and beyond.