Gretsch Electromatic guitar

Gretsch is an iconic American brand of guitars and other musical instruments, originally founded in Brooklyn, New York, in 1883 by Friedrich Gretsch. Over the decades, Gretsch guitars became legendary in the rock and roll, country, and jazz genres, famously played by artists like Chet Atkins and George Harrison. While the brand is deeply rooted in American music history, the production of Gretsch guitars—including the popular Electromatic series shown here—is outsourced to various specialized manufacturing partners primarily located in Asia, such as Indonesia, South Korea, and China. Today, the Gretsch brand and its intellectual property are owned by the Fred. Gretsch Company, but worldwide marketing, distribution, and production management for Gretsch guitars are handled under a long-term agreement by Fender Musical Instruments Corporation, headquartered in Scottsdale, Arizona, USA.