Choceur Schweizer Edel-Bitter Schokolade

Choceur is a private label brand owned by the German discount supermarket chain Aldi Süd. The specific product shown is a Swiss dark chocolate (Edel-Bitter Schokolade) produced in Switzerland for Aldi. Aldi Süd, headquartered in Mülheim an der Ruhr, Germany, manages this brand for its stores in Germany and various international markets. The chocolate reflects Aldi's strategy of offering private-label goods manufactured by established third-party producers.