Eldorado Snabbkaffe Mellanrost

Eldorado Snabbkaffe Mellanrost is a freeze-dried/spray-dried instant coffee sold as a budget-friendly staple in Scandinavian supermarkets.

Eldorado was originally introduced as a private-label discount brand in Sweden by Dagab (which later became part of the Axfood group). It is managed by Dagab Inköp & Logistik AB, serving grocery chains such as Willys, Hemköp, and Tempo.

The ultimate owner of Eldorado in Sweden is Axfood AB, headquartered in Stockholm, Sweden, with the Swedish investment company Axel Johnson AB serving as its principal shareholder. Instant coffee beans under the Eldorado line are typically sourced from major coffee-producing nations (such as Brazil, Vietnam, or Colombia) and processed/packaged at contract coffee manufacturing facilities within the European Union.