Wrangler Texas Authentic Straight Jeans

Wrangler is an iconic American brand of denim jeans and workwear, originally created in 1947 by the Blue Bell Overall Company in Greensboro, North Carolina, USA. Designed originally for cowboys and rodeo workers, Wrangler grew to become one of the most recognized denim brands globally.

In 1986, Blue Bell merged with VF Corporation. In 2019, VF Corporation spun off its denim division into a separate publicly traded company called Kontoor Brands, Inc., headquartered in Greensboro, North Carolina, which now owns and operates Wrangler alongside Lee. Wrangler garments are manufactured internationally across multiple sourcing hubs, including Bangladesh, Pakistan, Mexico, Turkey, and Egypt.