Ben's Original Basmati-Reis

Ben's Original (formerly Uncle Ben's) is a world-renowned brand of parboiled and ready-to-heat convenience rice products. The brand originated in the 1940s in Houston, Texas, developed by Gordon Harwell and Converted Rice, Inc., utilizing a patented parboiling process.

The brand was acquired by Mars, Incorporated and rebranded to Ben's Original in 2020/2021 to promote inclusivity and remove racial stereotypes historically associated with its former name and mascot.

Mars manufactures its European microwave-ready rice pouches primarily at specialized food manufacturing facilities in the United Kingdom (notably King's Lynn, Norfolk) and distributes them across continental Europe via Mars GmbH.