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Sanex is a well-known personal care and dermatological hygiene brand that was first introduced in Spain in 1984 by the Spanish company Laboratorios Genesse. The brand gained international acclaim for launching one of the first soap-free bath gels formulated specifically to support the skin's natural balance.
Over the years, ownership of Sanex transferred through several consumer goods conglomerates, including Sara Lee and later Unilever (temporarily, before European antitrust regulations required divestiture). In 2011, Sanex was acquired by Colgate-Palmolive Company, an American multinational consumer products giant.
Today, Sanex products distributed across Europe, including the Netherlands, are manufactured across multiple industrial production facilities in Europe (primarily in Italy and other EU manufacturing hubs operated by Colgate-Palmolive).
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