Auchan Café Vivace

Café Vivace is a private label coffee line offered by Auchan, one of Europe's largest grocery and retail conglomerates. The blend is specifically tailored and packaged for Auchan hypermarkets and supermarkets, catering to Portuguese consumers who value full-bodied espresso and traditional roast profiles.

While Auchan is fundamentally a French multinational company founded by the Mulliez family via the Association Familiale Mulliez (AFM), its store-brand coffee products distributed across Portugal are typically roasted, blended, and packaged locally by Portuguese coffee roasters and co-packers. This strategy allows the retailer to offer freshly roasted, authentic blends matching local taste expectations while maintaining competitive private label pricing.

Globally, Auchan operates through Auchan Retail and is controlled by Elo (formerly Auchan Holding), retaining its ultimate headquarters in Croix, France. Local retail operations in Portugal are overseen by Auchan Retail Portugal, S.A.