Kiko Milano Velvet Passion Matte Lipstick

KIKO Milano Velvet Passion Matte Lipstick is a creamy matte lipstick crafted to deliver intense color payoff with a velvety, comfortable finish. The brand traces its roots to Milan, Italy, where it was founded in 1997 by Stefano and Antonio Percassi under the Italian retail and brand-building group Percassi. Known for its stylish packaging, trend-driven makeup lines, and accessible price points, KIKO quickly expanded across Europe and internationally.

While predominantly created and manufactured in Italy—renowned globally as a premier hub for color cosmetic development and production—KIKO Milano's products adhere to strict European cosmetic standards. In 2024, the global private equity firm L Catterton, backed by French luxury conglomerate LVMH, acquired a majority controlling stake in KIKO Milano from the founding Percassi family, who retained a minority interest.

In Denmark, KIKO Milano products, including the Velvet Passion Matte Lipstick line, are widely distributed through leading health and beauty retail chains such as Matas as well as dedicated KIKO brand retail stores.