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Zespri is the world's most recognized brand of kiwifruit, originating in Mount Maunganui, New Zealand. The brand was established in 1997 by the New Zealand Kiwifruit Marketing Board (now operating as Zespri Group Limited) to unify and market New Zealand kiwifruit globally.
Zespri operates as a grower-owned cooperative structure under Zespri Group Limited, fully owned by current and past New Zealand kiwifruit growers. To maintain year-round global supply, Zespri kiwifruit is grown primarily in New Zealand during the Southern Hemisphere season and under strict licensing agreements in Northern Hemisphere countries such as Italy, France, Greece, Japan, and South Korea during the counter-season.
In Spain and across continental Europe, distribution and marketing operations are overseen by Zespri International (Europe) based in Belgium, along with commercial branch offices supporting retailers and local grocery markets.
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