Nike Air Max 90

The Nike Air Max 90 is one of the most iconic lifestyle running silhouettes in modern footwear history. Designed by legendary architect and sneaker designer Tinker Hatfield, the shoe was originally released in 1990 as the Nike Air Max III. Renowned for its distinctive ribbed plastic eyelets, bold color blocking, and visible Air cushioning unit in the heel, it quickly transitioned from high-performance athletic footwear into a global streetwear staple.

Nike manufactures the Air Max 90 through an extensive outsourced supply chain spanning multiple countries across Asia. Production takes place primarily in contract manufacturing facilities located in Vietnam, Indonesia, and China, with each specific pair labeled according to the factory where final assembly occurred.

The Nike brand was originally founded in the United States in 1964 as Blue Ribbon Sports before adopting the Nike name in 1971. Today, the brand remains entirely owned by Nike, Inc., a publicly traded multinational enterprise headquartered near Beaverton, Oregon. In the United Kingdom, operations and distribution are handled via Nike’s regional subsidiaries, notably Nike (UK) Ltd.