Life Brand Antibacterial Mouthwash Peppermint

Brand and Product Overview

Life Brand Antibacterial Mouthwash in Peppermint flavour is an oral care rinse designed to freshen breath and kill germs. Life Brand is a well-known Canadian private label introduced in 1962 by Shoppers Drug Mart (Pharmaprix in Quebec). Created to provide budget-friendly, high-quality alternatives to national personal care and health brands, Life Brand spans thousands of health, wellness, and over-the-counter products.

Ownership Structure

In 2014, Shoppers Drug Mart was acquired by Loblaw Companies Limited, Canada's largest food and pharmacy retailer. Loblaw Companies Limited is controlled by George Weston Limited, a major Canadian holding company founded in 1882 by George Weston. As such, the ultimate corporate parent of Life Brand is George Weston Limited, based in Toronto, Ontario.

Manufacturing and Sourcing

Life Brand oral care products, including mouthwashes and rinses sold across Shoppers Drug Mart and Loblaw banner stores, are primarily manufactured in Canada through contracted private label pharmaceutical and personal care manufacturers.