Sensodyne Cool Whitening Toothpaste

Sensodyne is one of the world's leading oral care brands dedicated to sensitive teeth. The brand was originally developed in 1961 by the Block Drug Company, based in New Jersey, United States, formulating desensitising toothpastes designed to relieve dental hypersensitivity.

In 2000, pharmaceutical company GlaxoSmithKline (GSK) acquired Block Drug and integrated Sensodyne into its consumer healthcare portfolio. In July 2022, GSK spun off its consumer healthcare business into an independent public company named Haleon plc, headquartered in Weybridge, Surrey, United Kingdom. Haleon is now the ultimate owner of Sensodyne.

Sensodyne products sold globally and in the UK are manufactured across several international sites, primarily in European production centres such as the United Kingdom and Slovakia, as well as dedicated facilities worldwide.