Omo Professional White laundry detergent

Brand Origin and History

Omo is one of the world's most recognized laundry detergent brands, originally developed and launched by Unilever in the mid-20th century (first introduced in the United Kingdom in the 1950s). Built on advanced enzyme cleaning formulas, the brand became an international household staple under Unilever's home care portfolio.

Professional Line and Distribution

In commercial and B2B markets across Europe and Germany, professional-grade formulations such as Omo Professional White are commercialized through the Pro Formula alliance between Unilever and Diversey (part of Solenis). While Diversey manufactures and distributes these institutional and bulk packages to professional cleaning operations, hospitality, and healthcare settings, the trademark and ultimate brand rights belong to Unilever.

Ownership Structure

Omo is ultimately owned by Unilever PLC, a multinational consumer goods corporation headquartered in London, United Kingdom. Diversey acts as the specialized commercial distributor and production partner for institutional packaging lines.