President's Choice The Decadent Semi-Sweet Mini Chocolate Chips

President's Choice The Decadent Semi-Sweet Mini Chocolate Chips are a renowned baking staple originally introduced under the Canadian private label brand President's Choice (PC).

Launched in the 1980s by Loblaw Companies Limited, the 'The Decadent' lineup first became famous for its flagship chocolate chip cookie containing real butter and maximum chocolate chips. The popularity of the chocolate used led to standalone baking chips, including regular and mini semi-sweet varieties.

While predominantly sold in Canada through Loblaw-banner supermarkets, President's Choice products have also been distributed in select regional U.S. grocery chains and specialty import retailers. The brand continues to be wholly owned by Loblaw Companies Limited, which is headquartered in Brampton, Ontario, and majority-owned by the Canadian holding conglomerate George Weston Limited.