Jordan Target Toothbrush

Jordan is a well-known Scandinavian oral hygiene brand, renowned for its toothbrushes, dental floss, and dental care accessories. The brand traces its roots back to 1837 in Oslo, Norway, when Wilhelm Jordan founded a comb-making business that later expanded into bristle and brush manufacturing, launching its first iconic toothbrushes in 1927.

In 2012, Jordan was acquired by the major Norwegian consumer goods conglomerate Orkla ASA through its subsidiary Lilleborg (now part of Orkla Home & Personal Care). While Jordan's product design, dental engineering, and headquarters remain anchored in Norway, manufacturing of various brush models and dental products takes place across multiple contracted and specialized production facilities internationally (including in Europe and Asia).