Toonzshop apparel and alternative fashion

Toonzshop is an independent French alternative fashion brand and boutique known for its bohemian, pixie, gothic, and streetwear-inspired apparel and accessories. Founded in 2006 in France by Florence Vareilhes, the company originally began as a small boutique and creative atelier before expanding into an international online e-commerce platform shipping across Europe, including Sweden.

The garments and accessories offered under the Toonzshop label are designed in-house in France and produced across multiple manufacturing partners worldwide, with significant production carried out in India and Nepal under ethical, artisanal, and small-batch production agreements.

Toonzshop operates as an independent, privately held enterprise owned by its founders through its French operating entity (EURL/SARL Toonzshop / Toonz Shop), headquartered in France.