Wrogn Backpack

Wrogn is an Indian youth fashion and lifestyle brand established in 2014 by Universal Sportsbiz Pvt. Ltd. (USPL), founded by Anjana Reddy and co-owned by Indian cricket superstar Virat Kohli.

The brand offers a wide range of casual wear, accessories, footwear, and backpacks designed primarily for young adults. In 2024, Aditya Birla Fashion and Retail Limited (ABFRL) acquired a controlling stake in Wrogn through its digital-first subsidiary, TMRW House of Brands, bringing the brand under one of India's largest fashion conglomerates.

Wrogn backpacks and apparel are predominantly manufactured in India, catering to both domestic and international markets via e-commerce and retail distribution.